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Projecttranslucid – Global Trend Book
DetailsGlobal Trend Book is an annual publication of the BASF coatings division providing the automotive industry's chief design officers with insights into the most recent color trends in Europe, North America and Asia-Pacific. In addition to color sheets, Global Trend Book features essays and pictorials analyzing current trends, shifts and drifts on a global scale. These trends, drifts and shifts serve as a basis for the BASF color design team. We were in charge of the graphic design of Global Trend Book including conception, implementation and production. In addition, we conceptualized and realized all photography in GTB.